Once Upon a Time… In Deauville, 1913. Before Coco Chanel became part of the holy trinity of fashion, before fashion even became fashionable and a white haired, high-collared king of Couture in his signature shades and famous pussy (Choupette, you so killed the trend of designer dogs) was the last thing people thought of when hearing the word Kaiser, the first Chanel shop opened in the small seaside town of Deauville, northwest France.
And now, a century later, to celebrate the milestone anniversary of the designer house, head designer and creative director of Chanel, Karl Lagerfeld directed a short film about the beginnings of the Chanel Story. Once Upon a Time… premiered in Singapore today at the Chanel Cruise show.
You might remember us writing about it already, when the news came out that the Kaiser aptly casted current face of Coco Mademoiselle fragrance Keira Knightley as Coco Chanel, Clotilde Hesme as Adrienne Chanel, Tallulah Harlech, Stella Tennant, hunky male model Brad Kroenig amongst others.
Tweed jackets are very chic on a woman. – Adrienne Chanel
Once Upon a Time… is an 18-minute black and white short film, with nice set design, impressive hats, music form Tosca, the opera and most importantly, a story. A story of a chic rebel, whose attraction to include masculine elements in women’s outfits at a time when wearing short hair in public without a hat or your husband’s jacket was considered revolutionary. Add a handful of black pearls and you’ll see that Chanel is so much more androgynous than you ever thought…
Ladies & gents, it’s time for a short break to watch Lagerfeld’s film here: